Zoo Signage: Zoo Signage is probably the most complex types of signage projects you can find. Several things must be achieve at once for a project of this scope to be effective. Not only must the signage be directional and easy to follow, but it also must be interesting visually while maintaining a compelling theme on a grand scale. Below are images for a zoo project designed by Martinsintegrated.com that gets it right...
Monarto Zoo is a 1,000 hectare open range sanctuary and zoological park, located 45 minutes from South Australia's capital city, Adelaide. Martins Integrated was commissioned to design and produce a new interpretive, directional and way-finding sign system. As well as being able to clearly direct visitors to major attractions and key locations by foot and vehicle, the signage design needed to remain in keeping with the parks stunning natural environment.
The brief also called for a number of signs to provide the general public a photo opportunity along side a full size animal profile as well as providing a range of experiences that offer a high level of interest and educational opportunities.
Martins Integrated designed and produced over 70 signs in Stage One and look forward to commencing Stage Two in the near future.
