A GREAT idea for clients looking for something a bit different for trade shows. I've thought about backdrops, table tops, and but why not something that passerbys would like to sit down on! A perfect example of a highly visible object in a high traffic area! You can purchase this chair and we can design and print the custom graphics for it!~Amy Donahue
Signage Consultant
Making Your Advertising Stick
Graphic printers are constantly on the lookout for new products that will make potential clients stop and engage in a brand or logo for longer than a perfunctory glance. It’s why one company recently jumped at the chance to be one of the only known suppliers for a promotional graphics chair in the United States.
Popular in parts of Europe and Asia, vinyl-wrapped chairs encourage consumers to rest and take a longer look at a particular advertisement. The US supplier’s principal said he spent a good 20 minutes examining a digitally printed chair the first time he saw it in Europe.
The wrapped, promotional chairs are made of polypropylene and designed as smooth and bendable as a couch. The US distributor of the chairs notes that printing shops do not print directly onto the chairs. Instead, they print on vinyl, over-laminate the vinyl and stick it on the chair as they would with a vehicle.
Areas well-suited for the chairs include:
* Trade-show booths
* Conventions/seminars
* Corporate lobby/waiting areas
* Retail point-of-purchase
* Special events (such as promoting an upcoming exhibit at a museum)
* Daycare centers/play areas
The biggest market to latch onto the chairs has been the trade-show industry, suppliers say. Digitally printed chairs have been a hit for trade show booths, both as seats for people working in the booths and reinforcements of a particular brand or logo.
For companies that want to change out their advertising, suppliers advise them to use removable vinyl or apply graphics on portions of the chair.
A blank, large chair at 81 cm (32 inches) high with the carrying case costs roughly $190 (the chairs also come in small and medium). The US supplier plans to soon release a starter kit that includes a set of chairs, table and child’s chair, giving customers all the staples they would need to set up a promotional sitting area.
Additionally, the chairs feature a couch kit accessory that can help turn several chairs into a long couch or tower. And while there is no official weight capacity, suppliers say the chairs can comfortably handle up to 350 pounds without collapsing. With posters and signs becoming normal fare in the advertising world, chairs serve as a new venue for marketers to promote their message.
