~Amy Donahue
signage consultant
A new Billboard on River Highway in North Carolina not only shows a gigantic piece of steak on an even more giant fork, but it actually pumps out the smell of steak for passing drivers to suffer through. Gross!
"The Bloom grocery store chain, part of Food Lion, erected the giant sign at 1220 River Highway, between a Shell gas station and a storage facility, to promote its new brand of beef. It’ll disperse the scent during rush hour, from 7 to 10 a.m. and from 4 to 7 p.m., every day until June 18, and is visible to drivers heading west, toward Catawba County. It pairs the smell with a big visual, showing a giant piece of steak and a French fry on a giant fork, and is one of the first of its kind in the country."
So basically, they’ve got some big vats of beef-scented chemicals and some fans, and they’re just indiscriminately blasting the whole area with meatstink? Are there laws against this? Think of the poor clerk in that petrol station, forced to work in the heavy fog of fake meat odour all day! Or, even worse, if you lived nearby? Good lord. If they tried this near me I’d burn the billboard down.
