4.08.2011

I love Jelly Belly! Can't wait to see these signs!


MONDAY APRIL 4, 2011

Jelly Belly Offers Neon Logo Signs

Fairfield, CA — Retailers can purchase new neon signs from Jelly Belly Candy Co., featuring the company’s red and yellow logo.
The supplier says retailers can hang the Jelly Belly signs in store windows to signal shoppers that they stock the brand. Each sign is set against a black backdrop and can be attached to a neon yellow “Open” sign, also available from the company.
The signs are 18” long and 11” tall, and are available for shipment now, according to Jelly Belly.

3.11.2011

Pop-up retail gains favor in D.C. with Garment District

I love to see articles on how other cities are working to develop their commercial properties and expand businesses. Here's a first hand account of how small businesses are developing in D.C. A shout out to the Rockford City Market for starting our own "pop-up" store! I've found some awesome goodies every time I've gone!

~Amy Donahue



There was no certainty that the Temporium, a temporary "pop-up" retail boutique featuring 17 local designers, would take off when it launched in July at 13th and H streets NE.
Not only did it, well, pop up during the dog days of summer, one of the slowest sales periods for retail, but the concept of opening a store for a few weeks was pretty much unheard of in these parts. Over four weekends, however, the Temporium welcomed 1,616 visitors and pocketed $11,427 in sales after taxes.
That success has spawned two more temporary stores now open in the Mount Pleasant and Shaw neighborhoods of the District. Like their predecessor, the new boutiques are an outgrowth of the D.C. Office of Planning's Temporary Urbanism initiative to transform vacant commercial space into lively destinations that highlight the retail potential in emerging neighborhoods.
Though sales tax revenue is the only direct economic benefit for the city, Tanya Washington, chief of staff at the Office of Planning, considers the project a "win-win for everybody."
"It's activating these vacant spaces, bringing potential customers to the other businesses located near the Temporiums, and it's a great venue for artists and designers to display their work," she said.
The city awarded Mount Pleasant Main Street and Shaw Main Streets, nonprofit commercial revitalization groups, $15,000 a piece. Artisans must contribute 15 to 20 percent of their earnings, which is pooled with the grant money, to operate the stores.
About 40 designers and artists are featured at the Garment District, the Shaw store, at 1005 Seventh St. NW. The 10,000-square-foot space, owned by developer Douglas Jemal, has been used as campaign headquarters for D.C. Council member Jack Evans and former mayor Anthony Williams.
"Hopefully, there will be a restaurateur or retailer that will see the space in use and realize that it would be a great location for a business," said Alexander M. Padro, executive director of Shaw Main Streets. "As is, this is a vibrant corridor."
Padro partnered with Singa, a design training program in the District, to find vendors. To drum up interest, the organizers are offering more than two dozen free sewing classes until the store closes March 20. Local bands such as Cigarbox Planetarium will also perform.
Organizers of the Mount Pleasant Temporium, at 3068 Mount Pleasant St. NW, also have a full roster of events to draw visitors, including a series of storytelling events hosted by SpeakeasyDC and workshops run by Hello Craft.
At 900 square feet, the store, featuring 34 vendors, is a fraction of the size of its counterpart. Still, the boutique, scheduled to run through Sunday, rustled up some 2,000 visitors in its first weekend of operation.
At this rate, project manager Jessica Scheuerman anticipates the store will surpass the sales at the H Street Temporium. Scheuerman, who wrote the grant proposal as the economic development chair of Mount Pleasant Main Street, said the store reached its projected sales goal, which she would not disclose, within the first 10 days of operation.
That kind of public response is more than Philippa P.B. Hughes, founder of the Pink Line Project, envisioned in championing the Temporium concept and launching the H Street site.
A local cultural maven, Hughes aimed to create a viable business model for artisans to sell their wares, expand their brands and get new customers.
Thanks to the retail project, designer Dana Ayanna Greaves of Artistic Aya was inspired to open her own store in Georgetown.
"People are energized by doing these temporary, cool, creative projects," Hughes said. "It spurs interest and gets people thinking about what's out there. All of these things contribute to economic development."

By Danielle Douglas Sunday, March 6, 2011; 5:47 PM Capital Business Staff Writer

2.26.2011

Cities, counties expect big expense for sign changes

As much as the business is good for the companies fabricating these signs, it does not seem to be the right time to try to push this kind change through (and with such a small deadline). I agree certain directional signs need to be made larger and more visible, but forcing small cities in particular to have to change all the signs within such a short period of time? And from the federal government? A more gradual phase out of the older style signs should be included... if any changes now at all...

~Amy Donahue

Cities, counties expect big expense for sign changes

WASHINGTON — Set aside the funding issues. For St. Cloud Mayor Dave Kleis, new federal requirements regarding road signs are just another example of Washington impinging upon the province of local government.

“For the federal government to tell us how large the letters should be on our street signs is ridiculous,” Kleis said. “I don’t think that’s the role of the federal government.”
Yet, for Siobhan Kathleen Brady of Woodbury and dozens like her nationwide, the rules aimed at making road signs more visible can’t be implemented quick enough.
“I’m getting to an age where it is a little harder to see at night,” Brady said in an online comment on the issue. “Bright signs do help me see better and know where I am going; when to turn, for example.”
Such a divide poses a dilemma for the Federal Highway Administration as it culls through hundreds of comments on the agency’s compliance dates for traffic control regulations that range from crosswalk timing to road sign reflectivity. The guidelines, contained in the Manual on Uniform Traffic Control Devices, include replacing all street-name signs that are in uppercase letters with signs that are in uppercase and lowercase.
The FHWA, as the agency is known, will have to decide in effect whether to side with public officials or private citizens on its timetable, but comments by U.S. Transportation Secretary Ray LaHood may provide a clue to which way the agency will lean.
“I believe that this regulation makes no sense,” LaHood said in a Nov. 30 statement. “It does not properly take into account the high costs that local governments would have to bear. States, cities and towns should not be required to spend money that they don’t have to replace perfectly good traffic signs.”
Along with his statement, the secretary opened a new 45-day public comment period. The issue drew more than 550 responses before the period closed Jan. 14. More than two dozen Minnesotans commented, including some members of the Minnesota Association of Townships.
At issue are the compliance deadlines for the regulations, which were enacted under the George W. Bush administration. The FHWA wants all jurisdictions to have a plan by January 2012 for evaluating and replacing street signs. By January 2015, warning and ground-level guide signs must meet federal reflectivity standards. And by 2018, overhead guide signs and non-compliant street signs must meet those standards. There is no deadline for the lettering on street-name signs.

Safety, costs
The heart of the issue is public safety, and it comes on the cusp of a sizable increase in the population of older Americans as the first wave of baby boomers reach age 65 in 2011. The number of licensed drivers older than 65 will reach 57 million by 2030, according to the National Highway Traffic Safety Administration. In 2008, older people accounted for 15 percent of traffic fatalities and 18 percent of pedestrian fatalities, according to the agency.
Public works officials say they are all for safety, but they balk that the regulations are an unfunded mandate at a time when local governments are struggling to take care of the basics.
“We have significant budget issues, and our priority is to make sure cops are on the streets,” said Kleis, who estimated the cost of complying with road sign regulations would run “several hundred thousand dollars.”
The financial strain is particularly onerous for smaller communities.
“The impact of the new sign program will hit the public on so many levels because it affects safety signs, road signs and even those in the parking lots of our favorite shopping areas and malls,” said Eugene Dufault, special-programs coordinator for the Minnesota Association of Townships. “The cost will be enormous for those entities that have not or haven’t been able to keep up the sign replacement.”

Seeking flexibility
Such concern stirred Sen. Al Franken to urge the FHWA to give states and local communities more leeway in meeting the requirements.
“At minimum, FHWA should provide more flexibility in meeting the 2018 deadline and make additional funds available to assist local governments with the costs of meeting these requirements,” Franken said in a Jan. 10 letter to FHWA Administrator Victor Mendez.
Franken’s letter said the Minnesota Department of Transportation estimates the cost of meeting the requirements would be $55 million to $76 million statewide. That figure is derived from the state’s estimate of costs for typical townships, cities under 5,000 population, cities over 5,000 population and counties.

For example, the typical township has about 30 miles of roadway with an average of six traffic signs per mile. The average to replace each sign would be $150. The annual replacement cost to meet the 2015 deadline for all warning and ground level signs would be $5,400. For small cities, it would be $65,000. For larger cities, the annual cost would be $260,00, and for counties it would be $400,000.
The city of Minneapolis estimates complying with the sign reflectivity requirements would cost more than $5 million during the next four to seven years, as half of the city’s nearly 100,000 signs would have to be replaced.
“A realistic goal for sign reflectivity is to consider existing documented maintenance programs in correlation with the characteristics of the roadway ... and limit the program requirements to what the local authorities deem as priorities,” city engineer Steven Kotke said in a Jan. 11 comment.
In a Jan. 11 comment, the National Association of County Engineers urged the FHWA to allow state and local governments to replace signs as they wear out, rather than on the agency’s schedule. The NACE said the agency’s new Manual on Uniform Traffic Devices strips the ability of local and state road experts to “exercise engineering judgment” on when to replace signs.
“That dilution of the authority of state and local agencies does not advance safety but does pile costs on the backs of state and local governments,” the engineers group said.
Those costs are small when measured against the public safety value of the new sign regulations, say many of those who commented on the issue.
“The economic benefits of replacing noncompliant signs outweigh the economic losses that will be incurred,” wrote Gerald Bauer of Woodbury on Jan. 11, citing insurance claims, emergency responses and court action stemming from roadside accidents. “This is one of those instances where we need to be proactive and set a deadline and hold ourselves to it to prevent more economical loss than what it takes to prevent the loss.”
Dufault said local communities need more time to adjust their budget priorities. He, too, called for a more flexible schedule while recognizing that public safety is a shared goal.
“Safety is a big concern for all governments large and small, and I think everyone wants to be responsible and responsive,” Dufault said, “but this is an unfunded mandate in a time when everyone is strapped.”

By Larry Bivins • Times Washington correspondent • February 21, 2011

2.22.2011

ADA Signage - Restroom / Hand Washing Signs

The Americans with Disabilities Act (ADA) requires building standards that make it possible for those with disabilities to use public facilities safely. The ADA encompasses many different areas of building design. One important area that it covers is signage. Signage is an important part of ADA because it helps to identify areas, rooms, and paths of travel that make it possible for those with disabilities to use the building. Restroom signage is important, especially in buildings that may not have accessible restrooms. Signs help to identify those restrooms that are accessible.

Options for Restroom Signs:

  • ADA Braille - Laser-engraved acrylic restroom identification signs in various color combinations.
  • Printed, Multi-Mount - Printed on a variety of materials, options include surface-mount signs and signs that stand out from the wall or ceiling for increased visibility. Standard, designer and premium colors match our engraved acrylic signs.
  • California Title 24 Sets - California has specific rules for restroom signs, and we've got the signs you need to meet the requirements. Door / wall sets and individual signs and symbols are available in standard, designer and premium colors.
  • Engraved Office Signs - Available in 2 sizes, 9 colors, with or without symbols, and with your choice of silver- or gold-finish wall brackets.
  • Sliding Signs - These engraved acrylic signs slide left and right in a metal bracket to indicate the status of the room: (Men / Women; Occupied / Vacant). Available in 9 colors.
  • Tactile Braille - These slightly enlarged versions of our Office Signs include Grade 2 Braille and a matte finish. Choose from 22 color combinations.
  • Informational Signs - Check this page to find baby changing signs, hygiene reminders and more.
Options for Hand Washing Signs:
  • Instructions - These printed signs use words and symbols to show proper hand washing techniques.
  • OSHA and ANSI - Notice, Warning and other headers can help prevent contamination and injury in the workplace.
  • Engraved - Various color combination's to identify hand washing facilities and remind employees to wash up.
  • Engraved, Braille - Various color combination's in ADA and office styles.
  • Clear Labels - These adhesive-backed clear labels work great on mirrors and chrome surfaces.
  • Child-Friendly - These signs with bright colors and fun designs are sure to appeal to kids - and help teach them good hand washing habits.
  • Plaques and Frames - If your restrooms deserve a designer touch, look through our collection of signs with wood frame and plaque options, or choose a brushed metal finish.
Insignia is your one stop shop for all your ADA signage needs. We can customize your signs to work aesthetically with your decor and even design architectural elements into your signage. Call today for a free consultation!

12.03.2010

More recylcing tips...

More things we do to be as environmentally responsible as we can be as a company!

~Amy Donahue

signage consultant 

Recycling Vinyl:

Recycling Vinyl Headline Image All types of vinyl products can be recycled and reprocessed into second-generation products. According to a 1999 study by Principia Partners, more than one billion pounds of vinyl were recovered and recycled into useful products in North America in 1997. About 18 million pounds of that was post-consumer vinyl diverted from landfills and recycled into second-generation products. Overall, more than 99 percent of all manufactured vinyl compound ends up in a finished product, due to widespread post-industrial recycling.


Also, every time we have excess vinyl left over from a project, we try to salvage as much as we can for utilizing in future products thus eliminating as much waste as possible.

Symbols relating to various materials:


PETE
Polyethylene Terephalate Ethylene
PETE goes into soft drink, juice, water, detergent, and cleaner bottles. Also used for cooking and peanut butter jars.

HDPE
High Density Polyethylene
High Density Polyethylene HDPE goes into milk and water jugs, bleach bottles, detergent and shampoo. Plastic bags and grocery sacks, motor oil bottles, household cleaners and butter tubs.

PVC
Polyvinyl Cloride
PVC goes into window cleaner, cooking oils, and detergent bottles. Also used for peanut butter jars and water jugs.

LDPE
Low Density Polyethylene
LDPE goes into plastic bags and grocery sacks, dry cleaning bags and flexible film packaging. Also some bottles.

PP
Polypropylene
PP goes into caps, disks, syrup bottles, yogurt tubs, straws and film packaging.

PS
Polystyrene
PS goes into meat trays, egg cartons, plates, cutlery, carry-out containers and clear trays.

OTHER
Other
Includes resins not mentioned above or combinations of plastics.

10.14.2010

Gap to Scrap New Logo, Return to Old Design

Use caution when trying to change your brand identity! Sometimes too much change is not for the best!

~Amy Donahue 
signage consultant

Plans to Announce Change on Company Facebook Page


Marka Hansen, Gap North America president, informed the company's marketing department this afternoon of the change, acknowledging that the switch was a mistake and that the company would be tabling any changes for the foreseeable future. The logo, created by New York agency Laird & Partners, was intended to be a long-term commitment for the brand with a nod to the future. Ms. Hansen's about-face about the Gap's new logo was foreshadowed by a blog post she wrote for the Huffington Post last Thursday. "We chose this design as it's more contemporary and current. It honors our heritage through the blue box while still taking it forward," she said. "Now, given the passionate outpouring from customers that followed, we've decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next phase of Gap."
Calls to Laird & Partners were not immediately returned.
Gap representative Louise Callagy also told Ad Age that the logo debacle does not mean that it has ended its relationship with Laird & Partners. "We are still engaged," she said. 
The scrapping of the design -- which re-created the retailer's name in a bold Helvetica font with a blue gradiated box perched atop the comes after Gap was put through the ringer last week for its new look. The company became the whipping boy of designers, who besides merely disliking the new logo were enraged at the suggestion that design professionals should help fix the mistake by offering up ideas for free.
Gap had posted a message on its Facebook account last week indicating that it would be pursuing a "crowdsourcing project" in the near term. But people familiar with the Gap's plans said that would not be related to the logo.
Many consumers on Facebook and blogs picked apart the new logo too, though according to a poll of 1,000 consumers Ad Age commissioned from Ipsos Observer, some 80% said they had no idea the logo had changed.
Gap's official Facebook account has more than 720,000 fans and has been the main channel through which the company has posted updates and responses to the criticism regarding the new logo. Its @gap Twitter page also has more than 35,000 followers, but has thus far remained silent on a number of fake Twitter accounts -- @gaplogo, @oldgaplogo and @newgaplogo, among them -- that have gained traction in the days following the announcement, with humorous nods to Peter Arnell, the designer and adman responsible for the Tropicana-packaging fiasco.
~ ~ ~
UPDATE: Statement from Marka Hansen, president of Gap Brand, North America:
"Since we rolled out an updated version of our logo last week on our Website, we've seen an outpouring of comments from customers and the online community in support of the iconic blue box logo. 

"Last week, we moved quickly to address the feedback and began exploring how we could tap into all of the passion. Ultimately, we've learned just how much energy there is around our brand. All roads were leading us back to the blue box, so we've made the decision not to use the new logo on gap.com any further. 

"At Gap brand, our customers have always come first. We've been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back. So we've made the decision to do just that – we will bring it back across all channels. 

"In the meantime, the website will go back to our iconic blue box logo and, for Holiday, we'll turn our blue box red for our seasonal campaign. 

"We've learned a lot in this process. And we are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community. This wasn't the right project at the right time for crowd sourcing. 

"There may be a time to evolve our logo, but if and when that time comes, we'll handle it in a different way." 


10.13.2010

Recycling Tips




Tis the season for... political signs! Here are some great GREEN tips to keep in mind with political signs! ~Amy Donahue 
signage consultant


Recycle Your Signs:
Consumers have several ways of ridding themselves of their now-unwanted plastic signs: (1) disposal that results in it being placed in a landfill, (2) recycling, and (3) incorrect disposal, otherwise known as littering.

Yard signs are made of corrugated polypropylene plastic commonly known by their brand names Coroplast and Corex. Large signs, such as 4x8 political signs, are highly valued for reuse.

Looking for a place that will take a lot of your signs? Contact your municipal garbage dump first to see if they accept plastic yard signs. Move on up to for-profit companies if they don’t. PlastiCycle for instance is a for-profit company that picks ups all types of plastic recyclables within 24 hours. Call Toll-free 877-997-6882. They will even pay you for your plastic.

The U.S. and Canada Recycled Plastic Markets Database on the PlasticsResource.com http://www.plasticsresource.com/s_plasticsresource/index.asp.

Last but not least--be nice! Collect your signs when you are finished with them and take the time to dispose of them in an environmentally friendly way. Doing otherwise only gives sign folks a bad reputation!
website is an easy-to-use resource for locating disposal facilities for all types of plastic.

Technical Bulletin written by Coroplast - CSS-014-93
Reducing environmental waste means looking for ways to reduce material used in our products, reusing products whenever possible, and recycling when the product's useful life is over.

Coroplast products contribute to the reduction of environmental waste on all three aspects.
* Reduce
Coroplast twin-wall fluted structure produces strength and rigidity at a lower weight, thereby reducing the amount of material required.
* Reuse
The durability of Coroplast in outdoor use and in packaging applications means it can be used longer and reused over and over enabling a longer useful life.
* Recycle
Coroplast uses polypropylene copolymers which makes for easy recycling at the end of their useful life. Polypropylene, being a polyolefin, recycles in processing streams such as plastic milk cartons and detergent bottles. Contact you local plastics recycling center for local information on polypropylene recycling.

Coroplast continues to create new products and uses based on the need to reduce, reuse, and recycle plastic. Look to Coroplast as one of the solutions.

For additional Technical information contact Coroplast.

Corrugated plastic is recyclable and therefore considered environmentally friendly.
Coroplast also known as, Corriflute or Twinplast, refers to a wide range of extruded twin-wall plastic sheet products. It is a light weight tough material which can easily be cut with a craft knife. Coroplast signs are commonly used for political campaigns as well as any kind of company advertisement.