Are vehicle wraps better than painting a vehicle? This is probably one of the questions I am most often asked when someone is looking into marketing on their vehicles. Below is the non-biased research I discovered...
First off, despite the seeming expense, vehicle wraps are less expensive than painting vehicles. Actually in most cases less than 1/2 the cost.
Secondly, vehicle wraps will give the vehicle better resale or trade-in-value. Wraps actually help protect the vehicle's paint and can easily be removed without harming the vehicle's finish. If the vehicle was painted it would need to be sanded down and re-painted.
The third reason vehicle wraps are better than painting is the ease of updates. Phone number change? No problem- a simple removal with heat and application of new and you're done. Painting on the other hand...
The fourth reason is the safety factor. The graphics used to cover the windows is a perforated material that allows the driver to still see clearly through the windows.
Lastly, is a creative aspect. There is much more flexibility and freedom with vehicle wraps. They can be created digitally prior to any production. Also, vehicle wraps can seamlessly cover virtually your entire vehicle, giving more space for the advertising message.
Amy Donahue
Signage Consultant
