Window Graphics

I always recommend clients change their storefronts from time to time. This attracts attention to passerbys and allows a great marketing opportunity. Check out this is article on how Gap is utilizing this great advertising medium.

~Amy Donahue
Signage Consultant

Oversized window graphics decorate The Gap outlet on Michigan Avenue in Chicago in August as part of a multi-store graphics campaign helping to launch the clothing maker’s 1969 Premium Jeans product line.

Window Graphics Play Large for The Gap

Application heralds new commemorative product line at the company’s flagship stores

By: Mike Antoniak for Sign & Digital Graphics January 2010

When The Gap unveiled its line of 1969 Premium Jeans in August 2009, the retail clothing giant pulled out all the stops. Supporting the launch of the new line of denim was a multi-faceted media blitz that entailed advertising in all forms of media including an iPhone application, an interactive Facebook gallery, and in-store concerts.

If the fashion-conscious in major markets missed any of that, they couldn’t ignore the gargantuan window graphics heralding the line at the company’s flagship stores in New York, Chicago, Los Angeles, San Francisco, Montreal and Toronto.

WINDOW DRESSINGS

“This was a multi-channel campaign to launch the brand for one month, starting in August,” explains Anthony Gardner, The Gap’s senior director of global marketing. The new clothing line is named to commemorate the company’s founding, 40 years ago.

“We’re an image-based iconic brand, and it was extremely important we had the highest quality prints for some billboard-sized window graphics.”

Graphics for The Gap’s flagship store on 42nd Street in New York. Crush Creative printed and installed a total of 14,911 square feet of graphics at the 12 stores for the launch. All installations were completed the same night.

Mike Antoniak is a freelance writer based in Dowelltown, Tenn. He’s covered digital imaging since its inception in the early 1980s, then covered early developments of digital printing as photo labs made their initial forays into wide-format printing. Since then, he’s written about varied aspects and applications of digital printing for several publications.