Sandwich Board/Sidewalk Sign: A sign not secured or attached to the ground or surface upon which it is located, but supported by its own frame and most often forming the cross-sectional shape of an A.
Signage: A system of place-based communication devices and graphics intended to impart information or the largest number of outdoor advertising signs.
Signcentric Design: Building or site design that makes the on-premise signage the prominent visual feature of the building or site.
Street Furniture: Advertising displays, many which provide a public amenity such as bus benches, positioned at close proximity to pedestrians for eye-level viewing or at a curbside to reach vehicular traffic.