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Variable-Message Sign: A sign that includes provisions for message changes. Also called changeable copy panel, changeable-copy sign, time-and-temperature sign, electronic message center, or menu board.

Variance: Special administrative procedure by which one may obtain an exception to zoning rules such as height, setback, and type of use.

Vinyl (Flexible Face): A substrate upon which an advertising message is rendered, either by computer production or hand painting.