Wall Mural: An advertising display applied directly onto the exterior surface of a building. Painting directly onto the surface is the most common application method; however, a painted or printed vinyl substrate can also be applied to a wall surface, depending on the location.Wave Posting: A concentration of poster showings in a succession of areas within the market, usually coinciding with special promotions in the designated areas.
Wayfinding Signage: A term used to describe the task of finding one’s way to a given location using information found along the travel path. A unified system of signs for a single facility that aid in the task of finding one’s way to a given location using information found along the travel path and identification of specific destinations within the facility. Signs include building and room identification signs, directional and informational signs and regulatory signs. In the US, all such systems must comply with the ADA.
Window Signage: A sign that is painted on, attached to, or suspended directly behind or in front of a window or the glass portion of a door.
